Working for Free

Spec Work
Most designers are eventually asked to enter a contest, or send some ideas before the contract is awarded. This is called spec work. Don’t do it. What other professional is asked to work for free? Can you imagine if you asked 3 lawyers to draw up contracts, and you will pay for only the one you like best? Inexperienced and hungry designers will work without assurance of compensation, and if you are one of them, you have little to lose. But professionals are aware that their skill has value and do not give it away. When you are bidding for a project, you should show samples of work you have already done that show your capabilities.

Volunteer Work
Volunteer work is different from spec work—no monetary compensation is expected. My pro bono projects have been some of the most rewarding. Usually you can ask for more creative freedom with the understanding that that is worth something to you. Your clients will be very appreciative, which feels good. Choose organizations that you believe in, so that you know your contribution makes a positive impact.

Working for Friends and Family
Your friends and family will be excited about knowing a designer and want to send work your way. You will be asked to design wedding invitations, logos for startups, websites, and more. There are two approaches you can take.

1. You can do it for free or as a gift. In this respect it is a lot like volunteer work. If you know the person well and are sure she will communicate with you, this option is good. Some folks do not understand what a designer does, and will have unrealistic expectations. They will have no idea how much time goes into even a simple logo. Or they will want something that can be more easily mass produced, like a traditional wedding invitation. Talk about the process, what you intend to do, and how much time it might take. If there are better options, offer them.
   
2. You can be completely businesslike. Prepare an estimate or proposal and keep the business dealings separate from any personal contact. This is the only way to go if the person is himself in business and wants to establish an ongoing relationship. If both people behave professionally, this can be mutually beneficial. The trust and comfort level of working with someone you know is worth a lot.
   

I have another idea which I have not yet had the chance to use. The premise is you ask for $500 (or whatever) as a deposit. If the person uses your design, you refund the money. If they don’t use it, you keep the deposit for your trouble. A few times I have spun my wheels for a friend or family member who never used my design! This reinforces the premise that people do not value what they do not pay for.